From professionals to students, Mototrbo radios connect over one million users around the globe. These radios appeal to such a wide range of users, Frank Lawlor (the global brand creative director) saw the need to give local sales teams the flexibility to update Mototrbo’s microsite according to regional expectations. Lawlor helped us understand and implement the sort of features that would make the microsite easy for the regional offices to manage and use. As a result, we created a WordPress site that supported multiple languages and allowed each region to update and create their own version of the site. Across many different regions, marketing directors appreciated the ability to tailor their message for local needs and particular brand partners.