Need Help With Your Online Communication Strategy?

Branding, Marketing, Web Design, Lead Generation – The Requirements For Successfully Growing Your Business Can Be Overwhelming. You Need A Trusted Partner To Help You.

Where to Start:

We get it. The amount of work that goes into building and marketing your brand can be huge – and it’s a hugely important part of your business. Plus, there is just so much information out there, making it almost impossible to know where to start and more importantly, who to trust. It is a daunting task. Everybody has an opinion on where to go, how to start, and ultimately how to grow and scale your company. The problem is, there are a million different paths that you can follow and without the proper guidance and support, you end up chasing your tail a lot of the time. There are a lot of inexperienced, fly-by-night marketing companies out there and a lot of noise from the “experts” that will try and sell you services with no experience. They will drop you into a monthly commitment hoping that their one-size-fits-all approach will work for you. What they don’t do, is take the time to understand your business and your struggles so that – like a good suit – you have a tailored solution that works specifically for your situation and your specific clientele.

Here’s Exactly What Our Services Provide…

#1 Discovery

Your website serves as your message and introduction, a landing page, a sales letter, and a first impression…it needs to be great! We’ll take the time to learn who you are and who you serve. We’ll help you define and clearly state the problem you solve, who you solve it for and what to do next. This is key in getting the conversation started. Prospects need to know immediately how you can help them. At the conclusion of the discovery, you will have a clear path forward and a well-defined message for your ideal prospects.

#2 Branding

Tell us who your ideal prospect is, their position, company size, location, industry, etc., and we will build a brand that matches your specific criteria. There is a lot of talk about the power of branding and what this means for your company. The truth is, it is one of the most important parts of your business. The brand represents who you are, what you do, and how you do it and it differentiates you from your competition.

#3 Web Solutions

We have over 12 years building web solutions for our clients so we have seen what works and what doesn’t. We specialize in design, development, and launching custom website solutions for our clients.

Your website reflects who you are and who you serve – this is one of the most important aspects of a modern business. The design needs to be sleek and capture the audience quickly in a world with a lot of noise.

We also monitor your website and traffic, and offer SEO solutions to help you stay optimized.

#4 Prospecting

We will reach out to your ideal prospects everyday and connect with them on your behalf. If they accept the connection request we will then send them a short message asking if they are interested in your services. If the prospect replies with interest then it’s over to you to carry on the conversation. If they do not reply, we will continue to send them “soft” messages for up to 90 days to ignite the conversation. In most industries, this will realistically produce 3-5 interested prospects every week. We can also help you with prospective employees!

#5 Ongoing Support

Once the project is over, we offer several levels of support customized to what works best for your company. From support that covers the basics such as daily site backups, security, and uptime-monitoring (among several other things) to a pool of hours for changes to your website. All of this is wrapped up in a package that makes the most sense for your company goals.

#6 Results…

Don’t take our word for it, hear what our clients say:

“When True North wanted to put our best foot forward with our new company’s branding and identity, we turned to Paper Tower. They created a logo, print media and website that was crucial to our initial success.”

“We expected to see an increase in conversation rates, but we’re blown away by the nearly 32% improvement from our old design.”

“Crossway has always considered Paper Tower a go to source for a variety of web and digital needs.”

“We highly recommend Paper Tower to any business looking to improve their eCommerce performance!”

Of course, you can mix and match these services to your priorities. If you have your branding worked out but want to add features to your website we can do that. If you are only interested in prospect marketing or looking for and engaging with new potential employees, we can do that as well. We customize your plan to your objectives and use our comprehensive project methodology to execute this plan with you. Of course, this is not all we do and there are many other possibilities that exist once we get a chance to talk about your goals and objectives.

Contact Us

Reach out to us and learn more during a free consultation. Go ahead and book a short call below where we’ll have the opportunity to speak and determine if this right for you.

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