As technology advanced and design changed, International Contractors Inc. realized their current website was hard to use, hard to update, unable to represent the high quality of their work, and out of date. International Contractors is an award winning construction firm in the Chicago area that recognizes the importance of clear communication. The director of marketing saw the urgent need to address these problems and reached out to Paper Tower. As we listened to the stakeholders explain their frustrations with the current site, we found several key areas where we could make the site easier to use, save time for employees, and reach a wider audience.
Along with increasing access to the site, our relationship with stakeholders helped us see opportunities to improve the firm’s overall image. As a family business with a good reputation in the Chicago area, we shifted the focus of the website from what the firm offers to their celebrated work, their voices, and their ideas. Since founding the company thirty years ago, International Contractors has completed many impressive commercial structures. On the new site, we display large images of these structures. Not only does it look better, we made it easier to use with a contact form that integrates with their existing customer Relations Management software. As well as staff blog post and beautiful images, we made a website with a clean look and responsive design. International Contractors is thrilled with our work on the site and wants us to update several pages with video testimonials.