Guests expect something special from the Schuler experience. Attempting to convey that same level of excellence with the website, we featured images and descriptions of food, photos of several notable rooms, and a wide array of examples of catering and event services. Not only does the initial encounter with the site catch the attention of visitors, we provided opportunities to keep customers engaged through email, social media, and event updates.
On top of engaging customers, the new website uses communication, design, and technological improvements to generate new leads. Our responsive design, in fact, blended a nostalgic look with an up to date set of features to position Schuler’s as historic and innovative. This unique design attracts leads who want to find a place to host their birthday, family reunion, party, or other get together. For everyday visitors, the website enables customers to make gift card purchases and reservations online. All in all, the site helped both inquirers and employees, improved design and efficiency, and brought Schuler’s historic experience into the age of online technology.